About Us

Pritika Vora is a homegrown affordable luxury brand based in Mumbai, India, that is re-inventing traditional Indian ethnic wear with modern silhouettes & embroideries. With an emphasis on fine tailoring and clean cuts, it aims to create timeless pieces that are treasured forever. 

After working persistently for several years with various renowned Indian Designers as well as the worlds’ largest export house Inditex Retail Pvt. Ltd. (ZARA India), Pritika Vora, a Fashion Technology graduate from SNDT, Mumbai started her eponymous label in the fall of 2018 with her first collection. 

India being a price conscious market, she always felt there was a dearth of good designs which were contemporary/modern and yet affordable for the larger Indian audience. Through her label she strives to bridge the gap between contemporary and ethnic wear, making it affordable yet timeless. 

With a keen focus on digital first, the brand tries to collaborate with various Fashion Influencers on Social Media platforms who have an amazing engagement with their followers. They have been a massive help in spreading the name of the brand across the world. This digital first approach has helped us in developing the right product and marketing it to the right audience, creating a market for our label in this competitive industry in such a short span of time.

Beginning with just one employee and no physical workspace in 2018, we currently have our own workshop employing 20 Indian Karigars (artisans). All our outfits are made in-house, under the strict supervision and guidance of our in-house designers.

The first flagship store of the brand was launched in the heart of Mumbai, at Waterfield Road, Bandra (W), in the year 2022.